Thanks to our loyal customers and community members like yourself, our company continues to maintain the #1 on the Amazon marketplace in the Agar-Agar category. The Magic Cheese was developed due to the demand from our Agar-Agar community members for a convenient vegan cheese sauce in powder form. Since it's in powder form, now you can conveniently make the yummy vegan cheese sauce anytime you want. It's a healthy vegan alternative to real cheese, but it's also quick and easy to make any time you crave a yummy cheese sauce! Be assured that it's made from plant-based ingredients, including fermented soybean, without any dairy products, eggs, or preservatives; hence, it's vegan, yay! Lastly, since it's in powder form, it provides an easy storage convenience with a long storage life.