Joyful Eating, Redefined

A close-up of a beautifully plated vegan panna cotta decorated with edible flowers and berries, made using Living Jin Agar Agar powder.

Joyful Eating, Without Compromise


Living Jin began in 2016 by founder Jina Kim with a core belief: choosing a healthy lifestyle should never mean saying goodbye to the flavors you love. Whether you follow a vegan, gluten-free, or clean-eating diet, we empower you to enjoy food that fits your lifestyle perfectly.

An overhead view of a wooden table filled with colorful plant-based dishes, an open cookbook, and a laptop displaying the Living Jin Nooria recipe community.

Growing Together with Our Global Community

We are more than an ingredient brand; we are your culinary partner. To truly empower our customers, we created "Nooria"—a global community where home cooks and professional chefs share brilliant ways to recreate favorite dishes. We listen closely to you, which is why we host recipe contests and publish cookbooks based on what you want to make.

Two pairs of hands collaboratively plating a healthy fruit tartlet in a sunlit kitchen, representing the warm Living Jin culinary community.

Your Journey Continues with Us

Every decision we make is for you and with you. We invite you to become a vital part of the Living Jin family. Submit your own creations, subscribe to our weekly newsletter for exclusive tips, and follow us on Instagram for daily culinary inspiration. Let’s keep creating delicious possibilities together.